Tag Archives: metamorphose

Fall 08

So after perusing the 30th volume of the Gothic & Lolita Bible, out today, I started thinking about the fall season from the brands.

metaPeople seem to always polarize their opinions about everything– they either really really love it or absolutely hate it. I’m feeling this especially with Metamorphose this season– almost every lolita I know feels strongly one way or the other. Honestly though, I’m neither extremely impressed nor disappointed (except with the raschel lace Swan Border pieces, which I have a deep distaste for). The school series is playing it safe, in particular.

Angelic Pretty, recently the constant center of attention, really delivered with the Fancy Melody series. I wish I’d acted quick enough to snag the black jumperskirt! I’m really regretting it now that the series is in stores. It’s amazingly cute. The Royal Poodle line is on reserve now, and the blue x silver socks and jumper sold out withing the first two days, so it’s definitely going to be a hit. I like it a lot. If the skirt would fit me I’d be all over it!

babyI was mostly excited about the GLB because I was hoping for better pictures of the Rococo Accessories print (ロココ小物柄). It didn’t really deliver on that, unfortunately. And all I can share with you is an even blurrier, tinier picture of the magazine article! That’s kind of sad…
Anyway though, the print appears to have all sorts of delightful things in it: parasols, fans, perfume bottles. It’s just adorable in my opinion. And I love the violet-ish color with bright accents. It really does scream Marie Antoinette! It’s so decadent.
candlesPersonally I’d like something a little more elegant/adult this season (maybe I’m starting to feel my age… noooooo!), and Baby’s “Rose Candle” onepiece is all of that and then some. I saw the skirt during a sample exhibition at Passe, and fell in love instantly, but Baby’s skirts have much too small of waists for me. This OP will probably turn out too small, as well, because Baby’s sizes rarely end up being what they initially guess for magazines. I think that it looks perfect in this coordination though. Perfect shoes, perfect hair, perfect everything!

Recently I’ve been drawn to brands I don’t pay much attention to; for example the indie brand Chantilly. I’ve seen their bonnets and a few other pieces at the Angelic Pretty here in Nagoya before, and they always seem impeccably made, but I never much noticed anything else about them. In this month’s Kera, which has some photos from the fashion show in France last month, I spotted a darling jsk that I’m just dying to have, black with big lace roses.
I also really really love this upcoming skirt/blouse combination from Mille Fleurs. It’s so ridiculous and over the top! If only it would fit me, I’d.. probably not be able to afford it anyway! Oh well. It’s lovely to look at.
It seems that their site hasn’t been updated in quite a while, though. I really wish some brands would stay on the ball. But I guess if you have a very small business, just keeping your blog updated might be enough. I’m not sure how… but maybe it is.
mille

As for coats, I think everyone is performing brilliantly there. Baby’s are perhaps a bit safe, AP’s appliqués are kooky as ever (though their normal coats and the trench coat currently in reserve are all fabulous), Victorian Maiden’s are to die for… but then, I’m a coat person.

At any rate, that’s my few cents on the Autumn releases from the brands… well, some of them! While it’s on my mind, I’m not too pleased with IW, either. I think they’ve been trying pretty desperately lately to do something ultra cute, but somehow they always seem to miss their mark. They should stick to making elegant and regal pieces, and leave the teddy bear prints to AP. You can’t really pull off stuffed animals in a print using dusty, mature colors, in my opinion.
I was also interested to note that this issue of the GLB is kind of lacking in the over-the-top deco goodness of recent times. Is the wearing-a-parfait trend finally dying out? I hope not… because that will mean I’m fashion-backward!

Ask not what you can do for your brand… (redux)

One of my favourite things would have to be novelty fairs. I love novelty items and limited edition goods!

Novelty fairs happen with a fair amount of frequency, and can be nation-wide or limited to only specific stores. Fairs are often timed to go with anniversaries or other store-based events, as well as national holidays/vacation periods, as well as the changing of seasons.
Usually novelties are really limited so to get one you have to get to the store quick! Also, there are set amounts of money one must spend in order to get the novelties; in big novelty fairs, the more you spend, the “bigger” the gift you receive– soon Baby will start a fair wherein you can get a cute pen for spending more than 10,000 yen, or a tote bag for spending more than 25,000.
Novelty items can be anything you can imagine really– from dishes to clothing to jewelry and so forth. Novelty items usually can’t be purchased otherwise so it’s really fun to have them.
Angelic Pretty novelty towel:
towel
Metamorphose pouches:

Generally you can’t get multiple novelty items, but the Meta shop staff are awesome and let me because I spent the proper amount on two separate occasions.

Along with novelty fairs, brands will sometimes release limited edition items. These are usually for special events and are often limited to individual stores. I tend to think of “special sets” like the ones Meta and AP release around New Year’s as this kind of item, rather than “lucky packs” as most people consider them.
For example, I was lucky enough to get a limited edition color of a cutsew by Baby, which was released to celebrate a “t-shirt fair” by the mall they’re located in. Most brands in the mall released special shirts just for that week.

This part’s getting long, so I’ll end it here ^^

Ask not what you can do for your brand… (part 1)

A lot of people ask questions about sales/lucky packs, etc, so I thought I would try to explain some of it here 🙂

Lolita brands are infamous for being stingy with sales (though not as bad as major designer labels like Coach or Burberry, not even mentioning LV), generally having only two major sales per year: a New Year sale, and a mid-summer sale, both of which are for clearing out the previous season’s styles. All major stores in Japan have these sales, but to varying degrees. For the Lolita brands, discounts generally range from 20% off to 80% off, though of course the deeper discounts are applied later in the sale.

Some brands have a very short time in which these sales take place, maybe a week or two. Metamorphose’s sales seem to last forever (in fact, I think there are STILL some things on sale at the shop in Nagoya, a quarter of a year later…), but their prices don’t change dramatically once the sale has begun. Angelic Pretty and Baby, the Stars Shine Bright tend to allow their sales to run a month or so, and by the end of the sales you can get things for some ridiculously low prices.
example: I got my coat from AP for under 10,000 yen.
AP coat
In these cases, its about luck… and perseverance! Sales periods often coincide with vacation periods so the bored and/or diligent brandslave can spend a lot of time visiting the stores repeatedly, waiting for prices to drop.
And while that may sound odd– as if the prices are going to change throughout the day– it’s true! Shops will often have an “exciting” hour or something, wherein discounts jump by 10% (so something that’s 50% off is now 60% off). Sometimes these are advertised in the blogs, and sometimes just on a little notice somewhere in the store.

Aside from the major sales that everyone knows about, there are also smaller sales throughout the year. “B” sales and “sample” sales are for when a brand wants to get rid of any damaged, defective, or “used” (as in, used for displays or in photoshoots) merchandise. Generally the so-called damage is so tiny you wouldn’t notice it anyway, like a tiny dot of discoloration on the underside of a collar; also, sometimes the brands just have an extra piece from an old collection that they want to get rid of. Regardless of this, the prices are almost always marked down at least 30%, usually closer to 50% or 60% off.
B sales are usually announced in advance on the brand’s website as well as on blogs, and the duration of the sale varies greatly. In my experience, Angelic Pretty B sales last only one weekend, so if you miss it, you’re out of luck.

Other sales throughout the year occur for various reasons– for example, for that particular shop’s anniversary. Other reasons are not as… expected. My region’s baseball team is exceptionally good, and last year they won the championship. As a result, Baby, the Stars Shine Bright had a 15%-off sale for most of their merchandise… plus all the bunny-bear bags were wearing little baseball caps, and that alone was worth going to see xD

Whew! So that’s all I can think of to say about sales. If you have any questions, feel free to ask 🙂
I’ll continue to talk about lucky packs and other incentives (novelties, point cards) later.