There’s always a lot of discussion about whether lolita is just a fashion, or a lifestyle. As ever, people tend to be polarized on the subject. As ever, I find myself walking the line up the middle between the two ideas and taking the safe agnostic approach– to each her own.
Personally I don’t think wearing lolita means you can’t, or shouldn’t, swear or make dirty jokes or drink– if that’s what you normally do, at least. I do think you might want to curb that a little, if you are the kind of person who normally cusses like a sailor or something like that– it just seems weird otherwise. Unless you’re wearing sailor loli! (Cymbal crash here, please.) But that’s just my opinion.
In my experience, the Japanese sort of fall into the same categories as non-Japanese as far as lolita etiquette: some believe your personality should match your clothes, while others act as they probably do on a normal basis. In the end I think its a matter of whether these people consider themselves “girls who wear lolita fashion” and “girls who consider themselves lolitas”. The ones who have created a lifestyle around being a lolita extend that cuteness or loveliness to their whole persona; but then, who is to say whether they were just that cute to begin with? I think you have to have a pretty cute core to become a lolita, anyway. I will admit though, when I see a lolita acting in an especially “unloli” manner I tend to think, “Did she just grab that dress cheap at a resale shop because she wanted to ‘be a lolita’ for a day?”
I think it’s pretty interesting to watch the reactions of non-lolitas in those situations though. For example, I went to a live where there were a few other lolis in the audience, including one wearing Baby’s cutsew OP from a few seasons ago. In order to jump and dive more freely, she yanked off her petticoat gracelessly (though without exposing anything). This earned a few raised brows. Later she sat down to have a smoke and sip a plastic cup of beer. If she’d been wearing a t-shirt, or a punk outfit– or even a gyaru getup, let’s be honest– that would have been almost expected, but she earned the scorn of everyone around her just by being normal when people weren’t expecting it.
Sometimes I see lolitas being a little… ridiculous, really. For example there have been several occasions when I’ve seen a girl in lolita clinging to a friend or boyfriend, sometimes a parent, like a small child– like she’s afraid to let go. This might be because he shoes are too hard to walk in, but I think most of the time its because she wants to look completely helpless. From my perspective as a modern American girl, I would never want to be completely helpless, nor appear completely helpless, regardless of my clothing choices. Perhaps I even think of lolita in sort of a feminist light– I certainly don’t dress like this to get the attention of men. And I never considered being ladylike to being on par with being weak– regardless of what Momoko might say! People seem to forget that she ends up being an ass-kicker in the end, anyway (pardon the French… and if you are French, pardon my sense of humour!).
At the same time though, I have seen a lolita being chauffeured about in an old Rolls Royce like the one pictured to the left (sadly I didn’t take a picture at the time, as I’d forgotten my camera– naturally!). Talk about living the lolita lifestyle! I found that endearing and adorable. So I guess, to each her own.
Honestly though, I think the so-called “brolitas” (I hate that term, by the way), really have it down. I’ve never seen a boy in lolita behave as anything other than adorable. I’ve occasionally been annoyed by a falsetto here and there, but otherwise I think it’s quite cute.
On that topic, I’ve been asked if male lolitas are very common in Japan. I don’t think so, really, at least not compared to their female counterparts. But you do find them every now and then, at events or having tea with a group of female friends. Oddly I’ve noticed that they’re generally the best-dressed in a group as well. Go figure.
As for me… I’m not sure I’d consider myself a “lifestyle loli”, as I observe the disaster area that is my very non-Victorian apartment, the floor scattered with band flyers and the sink stacked with dishes that my own not-so-delicate hands need to wash. But I do feel that, while wearing lolita, I tend to stand a little straighter– maybe a little prouder– and maybe smile a little more often. That feeling is so profound that I actually add a little lolita to every outfit I wear, even at work where I have a strict dress code, whether I sneak a pair of Baby the Stars Shine Bright socks by or just pin my hair back with an Innocent World trump-themed hair clip.
But, to each her own. Everything always is.
People seem to always polarize their opinions about everything– they either really really love it or absolutely hate it. I’m feeling this especially with Metamorphose this season– almost every lolita I know feels strongly one way or the other. Honestly though, I’m neither extremely impressed nor disappointed (except with the raschel lace Swan Border pieces, which I have a deep distaste for). The school series is playing it safe, in particular.
I was mostly excited about the GLB because I was hoping for better pictures of the Rococo Accessories print (ロココ小物柄). It didn’t really deliver on that, unfortunately. And all I can share with you is an even blurrier, tinier picture of the magazine article! That’s kind of sad…
Personally I’d like something a little more elegant/adult this season (maybe I’m starting to feel my age… noooooo!), and Baby’s “Rose Candle” onepiece is all of that and then some. I saw the skirt during a sample exhibition at Passe, and fell in love instantly, but Baby’s skirts have much too small of waists for me. This OP will probably turn out too small, as well, because Baby’s sizes rarely end up being what they initially guess for magazines. I think that it looks perfect in this coordination though. Perfect shoes, perfect hair, perfect everything!
Recently I’ve been drawn to brands I don’t pay much attention to; for example the indie brand 

I’m not really worried about whether this particular media attention is going to change the face of lolita or anything; it actually happens all the time– don’t forget there was recently a Hello Project group that performed in lolita (called, for some reason, The Possible). A few months back there was also a hime lolita featured on 恋のから騒ぎ(“Much Ado About Love”), a show that is based around a gravelly-voiced host– a very famous tv personality in Japan– asking “weird” girls (mostly gyaru) about their relationships. Just a couple weeks ago a sweet lolita appeared as well, though her fashion sense was a little dubious in my humble opinion. 
I think a lot of lolitas, especially those just starting out, run into big problems when it comes to makeup. I think it’s important to consider that the makeup you wear in your everyday life might not be appropriate for the days when you dress like a cupcake (or, depending on your style, a vampire). Wearing extremely heavy makeup while wearing a bright, cute frock is going to make you look like Baby Jane, and you certainly don’t want that!
The age-old adage “What Would Mana Do” doesn’t really apply to things that Mana wouldn’t be caught dead in. And anyway, just imagine what all that eyeliner and mascara would look like on a girl in a frilly yellow dress! Ghastly!
That doesn’t mean it has to be boring, though. After all, sweet lolita is rather over-the-top to begin with so you might as well have some fun with your makeup. I think it’s especially fun to experiment with eyeshadows– colors are the way to go! Recently the trend I’ve seen on a lot of Japanese lolitas is to wear one shade of eyeshadow and a different color eyeliner and yet another hue of mascara. This gives the entire face a really playful, fairy-like look and adds to the fantasy of the outfit. Just make sure to not go overboard, and coordinate your makeup! I can’t tell you how many times I’ve met people who insist that they should wear blue eye shadow with every single outfit.
fundamentally different usages of the same name. Lolita fashion is one of those gross misnomers that would have benefited SO much from a simple name change in its early stages (I can’t help but think about the English school NOVA, which would probably be doing a LOT better now if its name had been changed after it collapsed and before it came back…). But that can’t really be helped now, and forever the fashion will be incorrectly equated with Nabokov’s famous Lolita (and as a result, “lolicon” in Japan, which takes it’s name from “Lolita complex”– also from Nabokov’s famous 12-year-old).
As for whether Lolita the fashion is intended to be about sex, I’d say decidedly no; but as a friend of mine once said, Lolita might not be inherently sexual, but humans are, and that’s bound to connect at some point. But people who wear blue jeans have sex too– that doesn’t make blue jeans an automatic statement of sexuality. If Lolita WAS originally intended to have some sort of sexual connotations, I think it’s moved pretty far in the opposite direction by now. I can’t see how wearing a two-tier cake or a cupcake on your head could really be seen as an invitation for lowbrow activities (but that’s just one girl’s opinion).


